by Jennifer Price | Apr 26, 2019 | lead generation, Uncategorized
Creating lead generation opportunities with the right tactics involves a lot of initiative flexibility. It’s far more than a single follow-up and experience tells us it takes multiple contacts for lead conversion. Furthermore, not all leads are equal, especially in...
by Jennifer Price | Apr 19, 2019 | Business advice, lead generation, sales
The ordinary B2B buyer isn’t excited by being bombarded by salespeople and their marketing messages. Ideally, their shields tend to be up most times and they seem to have heard it all before. Thus, how does one filter their marketing message in order to get a lead to...