Understanding Marketing to Millennials

Understanding Marketing to Millennials

Millennials are majorly individuals born between 1980 and 2000 who are currently college students, single professionals, and young married professionals. Ideally, known as a diverse group of consumers, exhibiting unique media consumption behaviors and brand messaging...
How to rank a website on Google in 2019

How to rank a website on Google in 2019

All smart businesses are constantly thinking of making SEO a key part of their digital marketing strategy in 2019. This shouldn’t come as a surprise since earning traffic through search engines has been paramount for over 20 years. Furthermore, with over 2 million...
Leveraging lead generation in Facebook

Leveraging lead generation in Facebook

With over one billion daily mobile users, Facebook is still the undisputed king of social media. All hail the king! That said, despite such coverage, not all users will be looking for your product or are potential leads. In retrospect, businesses targeting large...
Top Web Design Elements for Success

Top Web Design Elements for Success

A website broadcasts information about your organization to the general public. Furthermore, websites increase awareness of your business, passing information to clients, leads and prospects. Websites are generally created using a diverse range of tools, resources,...
What is a 401k Withdrawal Penalty?

What is a 401k Withdrawal Penalty?

Interestingly, U.S. households held over $17 trillion in employer-sponsored D.C savings plans and Individual Revenue Accounts in 2018. In 401k defined contribution plans, employees defer a portion of their salaries on a pre-tax basis. This is with the main objective...
Differentiating Marketing vs advertising

Differentiating Marketing vs advertising

In the middle ages the use of the surname indicated a man’s occupation. Furthermore, the Romans practiced advertising relying upon loud voices thus attracting attention and informing consumers of the available services. Similarly, personal magnetism and persuasion...
How much to contribute to 401k?

How much to contribute to 401k?

401k plans have firmly established themselves as a mainstay in the private pension system in the United States. Initially, made law in the Revenue Act of 1978, 401k plans have grown substantially. This is because of company matches, tax deferrals, and payroll...