Understanding Marketing to Millennials

Understanding Marketing to Millennials

Millennials are majorly individuals born between 1980 and 2000 who are currently college students, single professionals, and young married professionals. Ideally, known as a diverse group of consumers, exhibiting unique media consumption behaviors and brand messaging...
Sales Leads Definition

Sales Leads Definition

For the longest time, sales leads have typically doubled as ‘lead generation’. But over time, lead generation and lead nurturing became more differentiated as we shall discover.  Firstly, it’s wise to remember that leads are not customers when...