LinkedIn has accelerated
professional relationship development enabling parties to maneuver into
business conversations that could otherwise not be initiated. Furthermore,
brand awareness on LinkedIn is directly proportional to the extent to you
engage and participate. LinkedIn allows you seamlessly guide and manage the
perceptions of you, your products, services and the company you represent.
Additionally, you can easily establish an identity as a trusted solution
provider and thought leader in your industry or market. That said, with over
250+ million members worldwide, how does lead generation on LinkedIn for most
Firstly, lead generation on LinkedIn
won’t be an overnight feat. Lead generation on LinkedIn starts with quality,
consistency, communication and relevant relationship building. Of course, a
great profile that differentiates you and creates favorable impressions is good
for potential prospects. But there has to be level of intentionality and
pattern with your lead generation on LinkedIn. Secondly, on LinkedIn business
is mainly won through credibility and engagement with your online community.
Increased exposure ideally draws more relevant traffic to your LinkedIn
profile, which in turn drives lead generation on LinkedIn. Let’s delve into
tips for lead generation on LinkedIn.
It could sound obvious, but it’s
heavily ignored. In retrospect, free is usually expensive in the long run.
Above all, an upgraded pro account allows you more access to features which can
significantly increase lead generation on LinkedIn. These features can be
unlimited access to InMail without restriction and notifications when new
Profiles fit your Search criteria. Furthermore, the ability to see all expanded
profiles and complete details of who has viewed your Profile. Additionally, the
ability to save searches, expanded selection of search filters and selection of
results. And so much more.
Everyone loves authenticity and
originality. Authenticity and integrity allow a human connection allowing you
to quickly and flawlessly transition online conversations into the real world.
Specifically, prospects gain a greater understanding of your professional
value, developing trust. Which in turn prepares them for subtle shifts to a
sales dialog. Lead generation on LinkedIn is seamless and sustained with
careful and authenticity. thoughtful network management. Furthermore, you can
later perform an internal audit of your first-degree connections, search their
connections and get an introduction.
Update relevantly as much as you can
but don’t sell on your updates, it’s annoying and can qualify as spam. Whether
a link to an article or a video that is relevant to your prospects. This allows
you to be displayed on the feed of all the people you are connected. Allows you
to stick in their minds longer. Generally, add value and share expertise with
them. Additionally, if you can celebrate the accomplishments of others as a
status update. Thus, staying on their radar in a positive ‘non-salesy’ way.
Client testimonials from clients or
colleagues shared on your profile can offer social proof of your track record.
They can further showcase your skills and paint a picture of your work
success. Consider it an endorsement and online acknowledgment of your area of
expertise from others. It also creates the air of accessibility to others,
which you can enhance by availing your email and phone number.
Accordingly, LinkedIn provides the
ability to add videos
to both your bio and profile. Usually ignored by many, this can give you the
opportunity to gain views on YouTube videos. Furthermore, which you can link to
your profile and implement calls-to-action to draw prospects off LinkedIn and
into marketing funnels of your website. Additionally, you can add a YouTube
video or YouTube link to any product or service.
You can use LinkedIn to promote
webinars as a source of value addition to your potential prospects. Webinars
always offer value addition to most professionals. Furthermore, recommend your
best Resources for them to learn something. Additionally, create a regular
“Feature” and share it on the same day of every week. For instance, every Monday
you can post a Case Study, Tuesdays a Tip, Wednesday just an inspiring photo.
Keywords are still relevant and will
always be until the end of age. Ensure your LinkedIn profile is optimized for
search through the strategic keyword placement. Don’t forget their density in
the LinkedIn written content. This propagates lead generation on LinkedIn
through internal LinkedIn searches, giving your profile much-needed relevance
in your industry.
Like most budding systems and social
networks, updates keep flowing in. Specially, some of these social sites are
upgrading to some key features or new features altogether. Ensure you keep on
top of the newest on LinkedIn. Changes additionally, they could be major
overhauls or even features are disappearing, so check the LinkedIn blogs or
updates. Some updates could enhance your lead generation on LinkedIn campaign.
Diversify, don’t just join the
obvious LinkedIn groups in your industry. Specifically, join other groups outside
of your direct circle don’t get comfortable on LinkedIn. If you’re in
accounting software sales, join groups for nurses and biomedical engineers.
Take yourself as far as groups for industrial software to monitor and start
conversations. Furthermore, if you can create a website for your Group or a
section on your existing website. This can allow you to post updates,
resources, and helpful articles easily. Additionally, reward your Group with
special resources for your members like survey results, templates, “how to”
Sources of Lead
Generation on LinkedIn:
If you’re looking for sources of
leads consider the following features. Firstly ‘Advanced Search of Individuals’ by person’s name, company, position, keyword, or
relationship, or LinkedIn groups. Furthermore, ‘LinkedIn Company Pages’,
‘Who’s Viewed your Profile’ and ‘People you May Know’. Additionally,
‘Message Prompts from LinkedIn’ such as personal congratulations on the
new position, birthday, work anniversary. Finally, LinkedIn allows you to download
a full excel database of all of your connection’s details and email addresses.
Creating so many opportunities for email marketing.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.