In retrospect, SEO is simply making your website visible to users and understandable to search engine bots. Though search engines are continuously evolving in sophistication, there is a difference in how they see web pages from humans. Thus, SEO helps these engines figure out what your site is about and its usefulness to users. Furthermore, […]

LinkedIn has accelerated professional relationship development enabling parties to maneuver into business conversations that could otherwise not be initiated. Furthermore, brand awareness on LinkedIn is directly proportional to the extent to you engage and participate. LinkedIn allows you seamlessly guide and manage the perceptions of you, your products, services and the company you represent. Additionally, […]

Generally, today in the world every individual is involved in a form of B2B and B2C market directly or indirectly. That consequently causes room for debate on B2B Vs B2C Marketing. Initially, B2B and B2C were popularized by the web for commerce and e-Business sales. B2B in fully is business to business and B2C as […]

Search Engine Optimization has been the pinnacle of multi-channel digital marketing for over 25 years. Potential online customers need to find your business through all internet avenues like social, paid search, offline ads, etc. Nevertheless, organic search is an integral piece of the complex conversion puzzle. Ranking on Google is no longer a walk in […]

Truly local SEO is meant to increase rankings for a website in a limited geographic area. Does your restaurant show up on the first page of search results? Sadly, there 10 spots on the first page of Google, and there are hundreds of food franchises fighting for them. Still, Google automatically shows local results when […]