Search Engine Optimization has been the pinnacle of multi-channel digital marketing for over 25 years. Potential online customers need to find your business through all internet avenues like social, paid search, offline ads, etc. Nevertheless, organic search is an integral piece of the complex conversion puzzle. Ranking on Google is no longer a walk in the park, with ever-evolving enhancements in artificial intelligence. The Google algorithm based on artificial intelligence is smarter than ever. Generally, it further analyses synonyms, location and, understands entities to see if you’re worthy. Hence, the need to have an arsenal of Google SEO tools.
Google SEO Tools
Since Google is evidently moving toward predictive and personalized search
experience, SEO experts need to step up. There several tools and plugins made
for the sole purpose of extending SEO capabilities of websites. Some do content
management, speed testing, and web crawling while others do keyword specificity
and direction. In retrospect, effective SEO begins with finding the right
words, phrases, and ideas for targeting. There can be so many and can get
confusing, so it’s best to prioritize and start simple. And Google tools may be
the best orientation. Plus they’re more or less FREE!
We shall start with what I believe should be every SEO enthusiast’s
starting point. As the title suggests, the tool gives a global insight into
trends, news, shares and search volume. Google Trends simply
gives information about keyword popularity. Furthermore, segments the
information by time and geography. Additionally, it shows if a keyword is
losing popularity or gaining it. Imperative for effective competitive research!
Its data can go back multiple years and is graphically available.
This is the resident Google keyword suggestion tool, the mother of all
Google SEO tools. Consequently, AdWords
shows monthly/seasonal traffic patterns, related terms, bid competition, all
allowing export of keyword lists. It assists marketers in estimating traffic
for keywords and to develop new keywords by a combination of different keywords
too. In short, it’s considered the de-facto tool for ascertaining keyword
volumes, especially with its inbuilt AdWords Keyword Planner.
Though the keyword planner can sometimes feel more PPC focused. Its search
console helps you identify crawling issues and broken links, indexed pages
indexed, and test your robots.
Google AdWords Traffic Estimator
This SEO tool is an AdWords subset that estimates the traffic you
would receive from AdWords given a specific bid. Additionally, it estimates the
bid price necessary to rank #1 on AdWords for most queries
Another subset of AdWords, Google Sets tool shows
groups of related keywords.
This gives a nostalgic feeling whenever I talk about. In truth, it holds
this ‘classic’ tool will forever stay in hears of online marketers. It simply
provides regular updates from Google and the latest news on topics of interest.
Google’s Consumer Surveys
With gives, your customers have a free option for measuring site
satisfaction. It allows you to get valuable data on how users perceive your
site and experience it.
Google Blogseach Backlinks
tool will show you recent links from blogs to any page on a particular site. It
can be useful in backlinking and link building for SEO purposes. Ironically,
link building can be considered the most time-consuming part of the SEO
This Google SEO tool is great for highlighting basic keyword proximity and
usage. Though, when using it, it may be unwise to install any toolbar
distributed by a major search engine. They help track and cross-reference your
This is basically in the category of what I call ‘competitive analysis’
Google tools. It could be called the number one free analytics software on the
web right now. Google analytics
helps you analyze content, assess user experience, the success of campaigns and
so much more. in other words, you’re not using analytics you might as well quit
Google Webmaster Tool
Google Webmaster Tool
is another Google SEO tool, which allows web developers to keep up with a
webpage’s indexing. Furthermore, it helps them in optimizing it. It unveils a
detailed understanding of website visibility. This awesome tool can further be
used for insights on traffic patterns, keyword and website speed metrics.
Google Developer PageSpeed Insights
PageSpeed Insights helps in quantifying and estimating the
performance of a website on mobile and desktop devices. Additionally, it
measures the performance of a webpage on a scale of 0 to 100 points. For
example, a webpage with more than 85 points is considered to be running
smoothly. Google revealed
about 7 years ago that site speed had become an indicator and
factor their search ranking algorithms. Thus having an effect on your site’s
Google’s Tag Manager
This is considered a more advanced tool. It simply lets you update many of
the most common site tags, all without seeking developer support. The moment
the code is installed on the site. Thus a decent array of common marketing tags
can be edited. Specifically, without a further code update.
All these tools when used sequentially or in combination give a peek into
how Google regards elements of your site. They can be a cheat code to get good
results from your SEO campaign. Unfortunately, Google retires and updates
so many tools, so keep alert for any updates when you can. The core objective
of using this arsenal of tools is to achieve a good conversion rate and
So this is a magnificent free way to dip your toes into the ocean
water before making an SEO investment. In addition, you could also make use of
Google places and its subsidiary tools. This by getting yourself on Google’s
Local facilities, Places for Business and Google+ Local. If you have any
queries or SEO itches to scratch, do contact us.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.