All smart businesses are constantly thinking of making SEO a key part of their digital marketing strategy in 2019. This shouldn’t come as a surprise since earning traffic through search engines has been paramount for over 20 years. Furthermore, with over 2 million searches on Google every minute, organic traffic is the lifeblood of the […]

In retrospect, SEO is simply making your website visible to users and understandable to search engine bots. Though search engines are continuously evolving in sophistication, there is a difference in how they see web pages from humans. Thus, SEO helps these engines figure out what your site is about and its usefulness to users. Furthermore, […]

Search Engine Optimization has been the pinnacle of multi-channel digital marketing for over 25 years. Potential online customers need to find your business through all internet avenues like social, paid search, offline ads, etc. Nevertheless, organic search is an integral piece of the complex conversion puzzle. Ranking on Google is no longer a walk in […]

Truly local SEO is meant to increase rankings for a website in a limited geographic area. Does your restaurant show up on the first page of search results? Sadly, there 10 spots on the first page of Google, and there are hundreds of food franchises fighting for them. Still, Google automatically shows local results when […]

Small and Medium enterprises typically tend to ignore digital marketing and get comfortable. But the truth is if you want to get noticed in search engines and generate more customers, you have to understand local SEO.  This variation of SEO is closely tied to location-based marketing. Without a local SEO plan, your business will not […]