Small and Medium
enterprises typically tend to ignore digital marketing and get comfortable. But
the truth is if you want to get noticed in search engines and generate more
customers, you have to understand local SEO. This variation of SEO is
closely tied to location-based marketing. Without a local SEO plan, your
business will not be able to take advantage of and maximize the local online
demand for your products or services.
What is local SEO?
By definition, Local
SEO is SEO that specifically deals with search engine optimization and
location-based marketing for local businesses. Undertaking an effective Local
SEO campaign will allow your business to appear on the first page of Google’s
search engine results pages. This is both in the “Map Pack” and the “Organic
Listings. While SEO the 1990s used to be simple, there wasn’t much difference
between SEO and Local SEO. However, today there are numerous differences that
specifically and exclusively affect Local SEO.
Location Based Marketing
With the explosive
growth of smartphones and GPS, location-based services are gaining traction.
Nowadays people use location-based services with their smartphones just like
they would a map. It’s a takeover! They use their smartphone to find the
products and services they need. Smartphones also can be used to notify friends
on social networks of your current location. In the case businesses, location-based
services are used to post reviews and opinions about different businesses
and locations visited. Smartphones and location-based services help people find
your business all as a part of local SEO.
So what are the benefits Of Location-Based Marketing?
advantage: In location-based marketing, a nearby customer is more likely to
visit your business than a competitor that is a 15-minute drive away.
Buying: By receiving information and discounts in real-time from their
smartphone buyers have better decision support. They are more likely to buy
from your business on impulse, which will lead to more impulse buying.
– Higher Search
Ranking: Google is starting to give top billing to more of its products and
services in its search results. A Google+ Local listing ensures that people
searching nearby for the products and services you sell will find your
– Hassle Free and
convenience: Customers don’t have to go through the hassle of printing online
coupons or clipping coupons from direct mail advertisements. It’s also a lot
harder to lose a discount on your smartphone.
– Return On
Investment: Using mobile location-based services costs next to nothing. The ROI
on location-based service is much higher than other marketing channels such as
direct mail, TV, and radio.
-Spreads Word Faster: Location-based services are tied to larger social networks such as Facebook and Twitter. This leads to more people learning about the products and services you sell.
Imagine the amount of
traffic and potential customers you might be losing daily because of ignoring
local SEO when nearby customers search for your product or service? Generally,
SEO aims to increase a business’ visibility to a targeted audience. Local SEO
targets by focusing on customers and prospects in a specific area. Local SEO
can drive traffic to websites and physical establishments. This can enable your
business gain an edge against your local competitors is made possible through
continued rise in mobile device usage is only going to make things better.
Mobile users tend to search for nearby for their basic needs. All because most
probably, they are looking to get an instant solution to their consumer
desires. If search engines display your business information and website, you
will benefit from all that local buying intent. Those local listings will not
only get a higher click-through rate but they are also likely to get more
customers for your business.
By reputation, local
SEO is almost always cheaper and more effective than traditional marketing. It
also allows you to track everything. All from exactly how much traffic, leads,
and customers you are getting via Local SEO and organic search traffic. Local
SEO uses the same elements as conventional SEO does, but it requires a few
specifically targeted elements as well.
It’s not only GOOGLE though.
Ironically, when we
talk about SEO, most businesses limit it to Google. Yes without any doubt, it
is the largest search engine in the world with more than 50% of your web
traffic. However, it does not mean that you should completely ignore the rest
of the other search engines. Local SEO has to be fully complementary and
wholesome, so including other search engines like Bing is key too. Optimization
across all search engines will give your clients online reviews, prices, site
links, testimonials which can help you be found easier. The Power to be found!
Keywords are still king
When people search
for anything online, they use keywords. These basically represent the potential
buyer’s intent. Hence when we are optimizing a local business website we use
“local keywords”. For local businesses, going after these long-tail keywords
that get you not only traffic but also paying customers. Keyword research is
crucial because it gives an insight of what potential customers and target
audience are searching. This is key, especially in your specific geographical
region. Keywords and phrases containing the business’ location need to appear
in title tags, meta descriptions, and content.
Your small business
website must be mobile-friendly, there no other way to go about it. If your
website isn’t mobile-friendly, search engines will not rank you highly in their
search engine results pages. Another consideration is citations. A local
citation is anywhere where the business name, address, and phone number are
listed together. This helps with building credibility and gives testimony.
Testimonials and social proofing are important because search engines pay a lot
of attention to these online reviews. All these moving parts are key to local
SEO, so why not trust T3 Direct with your local SEO.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.