Slow websites suck, that’s the plain truth. Webpage
abandonment cost businesses $5Bn in 2018 alone, simply because in the age of
4G/LTE speeds, no client has as much patience. Most high-speed internet users expect to load a landing page in under 3
seconds, while more lenient ones can tolerate 5 seconds. So believe it or not
the Facebook algorithm, as Google
implemented previously, now considers load times when scoring or ranking web
links and web pages shared. Hence your
need for a professional B2B Website.
Why Such A Big Deal?
Interestingly the Facebook algorithm now estimates load
times of links shared and penalizes poor loaders with a lower rank in your
friend’s news feeds. It’s not much of a surprise because faster loading pages
on sites benefit direct, organic, paid and referring traffic channels. And
modern online users respond to speed. So why would you take your B2B website
lightly if Facebook doesn’t?
Google Notices Too!
Google also penalizes poor websites. Without any budging, Google
gives strong reasons. They simply stated that their clients always cited that
time is money, and value their online time, so why not reward sites that
understand that. It made business sense as a profit company and will be for our own good in the long run. Statistics
show that poorly loading websites have lower conversion rates as clients get
frustrated, either abandoning a purchase or going to the competition. Research
showed that it hinders repeat purchases too.
With the digital revolution is more televised than ever, the
testament is with business owners looking
for services and products no longer being ‘naïve’ with options. Many business to business customers now start their purchase decisions with informal
research on business blogs, going through over 5 options before making a
decision. Blind luck, nepotism and connections are almost dinosaurs with competition being stiff in the
B2B arena. And the front desk and first impression is always your website.
Many prospective B2B clients invest more time than B2C
clients in doing online due diligence. This is no surprise as many tend to be
more particular with what they want. While having a buzzing social media
account is great or using free web presence tools, it just doesn’t cut it with
this picky bunch of B2B clients. So why would you need a professional B2B
1. First Impressions
Whether you’re a 10-year-old
business or a newcomer B2B startup, a website is the first interaction your B2B
clients will have with your value proposition and services. Its design and
overall professional appearance can make you look reputable or seem amateur,
especially for internet facilitated businesses. It can trigger a vibe of
confidence or discomfort to clients with
clear accessibility, credibility and content visibility. So in a snippet, a
professional B2B website is the ‘Orientation Class 101’ for your customers.
2. Opportunity and Growth
‘Great things always sell themselves’, bet you’ve heard that
said occasionally. If you already have a thriving traditional B2B business, a
website can create tremendous opportunity to grow while lowering costs and improving
customer retention and satisfaction. A website is a marketing strategy on its
own and a sales strategy. It has the ability to increase your ability to get opportunity too. It could be the silver bullet
you need to grow the business, increase sales and reducing the complexity for
customers to access you in the evolving marketplace.
3. SEO and Backlinks
Your business has to be easily discoverable on search
engines and SEO is the only way. Search
Engine Optimization is simply the way your website gets priority ranking and
views on search engines. As part of SEO ranking, getting other quality sites to
link back to you in form of backlinks is imperative. The more backlinks, the
higher the ranking and if you have a poor on non-existent
website, you’re chasing the wind. SEO is more or less internet currency, as it
creates the most immediate credibility and trust for B2B businesses in
comparison to B2C.
4. B2B E-Commerce
Professional B2B websites create a brilliant opportunity for
you to apply e-commerce
B2B applications and techniques. This basically means the ability to
sell your products and services directly on your site. Necessitating clients to
create accounts, B2B e-commerce application can involve automation of online
payment, buyer registration, access to online catalogs, and online calculators.
All these decision support tools can improve customer relations, operational
efficiency, and lower costs. So a great
website can help create an alternate business model for your business.
5. Mobile Apps
Are you considering later accommodating a mobile version of
your B2B service using an app? An excellent website is always the foundation.
Chances are that your clients will be more receptive to your mobile app later
if your website is excellent. No one will download your app if your website
sucks! Multiple surveys support that perspective. As an added plus,
professional sites open the door for you seamlessly integrate a mobile app to
your service offerings for clients. This allows a smooth mobile transition and
allows you to test mobile models and strategies.
6. Virtual Customer Care
Chances are that when modern B2B clients have a query or
complaint they’ll go to Google and look for your website first. So your
professional B2B website is your first front desk and customer support
resource. The place most customers will send queries, complaints or inquiries. It’s
where they can find your customer support email, this can allow you easy damage
control as compared to other alternatives. B2B clients are demanding and
‘needy’ and desire a lot of engagement and feedback.
In addition, you can have 24/7 access to
client messages from your website programmed to go directly to your
smartphone. Since most B2B sales involve
educating customers about product and services
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.