Truly local SEO is meant to increase
rankings for a website in a limited geographic area. Does your restaurant show
up on the first page of search results? Sadly, there 10 spots on the first page
of Google, and there are hundreds of food franchises fighting for them. Still,
Google automatically shows local results when users search for restaurants, so
Local SEO is what you need. Let’s take some time to look at the important
aspects of Local SEO that could benefit for your food business. Hence you’ll
have the ammunition you need to increase your business’s visibility in local
Local SEO in a snippet is the ‘power
to be found locally online’. When users search for specific terms related to a
business, Google knows they’re looking for results from nearby businesses. If
you search for “Lebanese restaurant,” Google
will give you a list of local restaurants. This because it knows you’re looking
for a place to eat that’s nearby. Think of it this way: If you’re located in
Modesto, California, you don’t really care if someone in Philadelphia sees your
restaurant. That’s unless you have inter-state intentions.
So if the citizens of Philly want
something from outside of their immediate area. They will probably use direct
physical online food service providers who have presence there. Either way, the
vast majority of searches will be for local restaurants for people in
Philadelphia. This is where most food web designers fall short, they don’t
include the most vital Local SEO elements. Furthermore, they choose to
concentrate on traditional SEO elements that won’t be as effective. Above all,
if you’re spending money for website optimization, wouldn’t you want what’s
best for your site and business?
Ironically, there’s a separate
algorithm that determines the local search results. Accordingly, Google doesn’t
tell anyone what factors are included in the algorithm. Though but some SEO
experts have banded together bits and pieces to help solve the mystery. So what
factors can one consider?
Usually forgotten, your Google
Places page is extremely important to local SEO. Many food owners still haven’t
claimed their location or have incorrect info listed. You’ve got to claim a Google places page. Do it now if you
haven’t done it yet, select the right categories. Further, don’t try to stuff
important keywords, use what’s already in the system.
Organic Website Optimization
Traditional organic website
optimization obviously still matters, the basics! Your site’s content has to be
unique. It’s also absolutely pivotal to have what’s called your NAP on your
site, that’s Name, Address, and Phone number. You’re trying to send the signals
to Google to prove that your restaurant is a locally relevant result. You also
need location keywords in your title tags and H1 heading tags on the landing
page. That’s the landing page you’re pointing to from your Google Places page.
Most of the time, that will be your website’s home page.
Citations are mentions of your NAP
(name, address, phone number) on other websites. Consequently, and arguably,
they’re the most important element of Local SEO. The more importantly, your
information should match exactly everywhere it’s listed online when it comes to
citations. That means your restaurant’s name, address, and phone number need to
be 100% the same – everywhere online. If you have citations with different
information, it sends confusing signals to Google, hence lower rankings.
When it comes to backlinks to your
website, it can get tricky. Are they international sites? Why would some random
blog in the Sweden link to your Wisconsin website? Do the sites sound really
spammy? Links need to be from relevant sites that have a real reason to link to
you. If it’s a link from a local site, that’s even better. A link from a small
local website can do wonders, even though it might not have a ton of authority.
are another important element in the Local SEO. The number of reviews you have
matters. Consequently, you need to be sure that you’re actively collecting
reviews. Review velocity matters too, so you can’t just get a bunch of reviews
and then stop. Reviews on your Google Places page are the paramount. Thus so
you need to get reviews from third party sites like Yelp and Yahoo. In
addition, a review from a “power reviewer” goes a long way. This a blogger or
person who leaves a lot of reviews, compared to someone who rarely leaves
It’s crazy how many restaurant
owners still ignore use social media. With over 2 Billion people on one form of
social media, chances are your customers are there. Thus you should be too,
plus it’s an important element of Local SEO. Consider increasing your following
and make sure you’re sharing engaging content. Instagram likes, Facebook
comments, Twitter followers, and social interactions are also important social
signals. Avoid generic content and try to be creative. Share useful and
entertaining content, not just links to your website. Furthermore, posts should
be something that people will click “like” or “share” on.
Remember, citations are much more
important for Local SEO than the other factors. In retrospect, citations have
to match what’s on your Places page and your website. Finally, make sure
your name, address, and phone number are consistent everywhere! Aside from
that, if your site is well optimized the rest should be flow. Besides its
really critical you consider this strategy for your local restaurant. When you
decide to, we’ll be glad to help you navigate it.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.