Web Development is a process of creating website or
implementing changes to one already existing one. Similarly, website design is
the process of developing a plan for an aesthetic website, which usually
requires considerable research, thought and modelling. With the surge in
internet usage, the web is the new ‘front desk’ of the world’s businesses. In
retrospect, web design for small business is all about a positive user
experience in order to facilitate calls to action. Furthermore, web design for
small business involves the structure and elements of typical websites. For
example, information architecture, navigation schemes, layout, wireframes.
Firstly, before you delve into web design for small
business, it’s only wise to understand your audience. Clearly define your
target audience and their needs. Who are your target audience CEOs, common
folk, engineers, teachers, or IT directors? Are they novice, simpletons or
savvy consumers of information on the Internet? Yes, you may have a decent understanding
of your audience, but their consumer behavior on the web could be different. Clearly
defining your target audience greatly influences all other decisions you will
make. Generally, it will further shape and influence your design and search
engine optimization (SEO) practices.
Goals and Purpose
When defining goals and purpose certain questions will arise.
How much time will it take and cost? What is the first step I’ll take to
identify the actual costs and timing associated with the website? How much
information do I need to collect? Specifically, the first step to getting a website
is typically a comprehensive proposal of requirements by a developer/agency.
They help you define your goals and target audience and sometimes include a rough
site plan is included. Helping you understand the overall organization of the
future site and get an idea of section and pages.
When starting web design for a small business, there will be
about 8 steps in the development
process. These steps are: Planning where you decide why you want a website
and what to create. Then content: which involves creating the content you want.
To design which involves creating a design for how you’ll display the content. Additionally,
Construction which involves writing the code and uploading your content. Similarly
Test which involves making sure everything works flawlessly. Furthermore, hosting
which is simply choosing a domain name and a place to host your site on the web.
Likewise, publicity which involves Building traffic via publicity the site. Finally,
Review which involves reviewing the site at intervals it to make sure it
Website Development involves a set of specialist activities
and stakeholders. For example, the project team, which could involve a project
leader, a content producer, a designer, a developer. Additionally, an analysis
of project risks, dependencies and assumptions and contingencies is necessary.
Furthermore, periodic meetings are necessary to make sure all stakeholders are
involved and updated. Though generally the most important constraints on website
design for small business are budget and time. Specifically, one needs to
consider a high-quality deliverable, High speed turnaround or Low cost. A
compromise has to be made, it’s quite hard having all.
Particularly first-time visitors come to websites looking
for information. Thus, keeping your website fresh is critical to attracting
visitors and building brand credibility. Old and out-of-date content reflects
poorly on your business and drives visitors from a website. Look at it this
way, your website is the first impression prospects get of your small business.
And in the age of the internet, customer decision support is 90% based on
content and information to make decisions. Content can come in many forms such
as a testimonial in video format, or an audio podcast or as simple text with a
Web Testing and Analytics
is the evaluation of the conformance of a site to agreed set of guidelines. Furthermore,
it ensures your website is capable of operating to a minimum acceptable
standard. Since websites compete for ranking, things like loading speed and
content play a big role. Additionally, analyzing the performance of your website
gives you a baseline to measure the improvements. Furthermore, view which areas
are producing positive results and which areas need improvement. Similarly,
keep track of visitor trends and patterns so as to know what is working and what
is failing. Which pages are most and least visited.
Organic is not completely free.
Generally, a common misconception is that organic SEO is ‘free’,
nothing could be further from truth. Getting your website to rank highly involves
a cost, from involving a copywriter or several SEO techniques. In contrast organic
SEO does has certain advantages benefits over PPC (Pay Per Click) as anyone can
pay for an ad. Though not everyone can get to the top of the natural ranks. Furthermore,
more people tend to trust natural rankings over paid advertisements. Accordingly,
to gain a good rank you need to have great relevant content with appropriate
keywords. And it’s a long game but rewarding.
In conclusion, having a strategy is key as it enables your
design to fulfil defined goals. Secondly, have a target audience which is
clear. Additionally, your goals must be reasonable and actionable. They should
focus on a particular area of activity and be measurable. Furthermore, they
should be achievable when involved in web design for small business. Lastly,
they should Realistic and timely (bound by a timeframe). Remember as you start
the journey to design a website for your small business, it’s all about
impressions and information. If you desire web design for small business, do
kindly contact us.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.