With over one billion daily mobile users, Facebook is still the undisputed
king of social media. All hail the king! That said, despite such coverage, not
all users will be looking for your product or are potential leads. In
retrospect, businesses targeting large demographics should definitely use
Facebook but smartly. Generally, ‘content creation for the sake of content’
days are over. Subsequently, every social media platform has strengths
weaknesses and purpose, and so must your lead generation campaign. The motive
behind lead generation in Facebook should be creation of product and brand
reinforcement. Hence, more leads, and ultimately, more clients.
The end goal is revenue increase from converting leads into clients when
dealing with lead generation in Facebook. In the past Facebook always got
criticism from marketers as too “personal” for business campaigns, but the
narrative has changed. Facebook is increasingly becoming a common alternative
for mass message delivery. Though leads without conversion are meaningless. For
instance, a way to increase conversions is through Facebook’s App Install
platform. For businesses with an app, you can increase your installs by
utilizing the power of Facebook advertising. Create a catchy ad with a
Call-To-Action linked to your product in the app store.
When leveraging lead generation in Facebook, you’d need lead magnets. You’d
need to bait your targets into filling out a contact form. Though they
ultimately need to feel they’re getting something of value in return. When
considering lead generation in Facebook we’d have to consider avenues such as
advertising a listing or a product, advertising an event for instance seminar
or webinar. Furthermore, advertising your services with a video or image and
promoting your Facebook page. Additionally, advertising your content like a
blog or podcast. Lastly, directly capturing leads with a specified target
audience in mind.
Facebook Lead Ads
Facebook Lead Ads are possibly the most dynamic of options for lead
generation in Facebook. Distributed amongst users most likely interested in
your product, Lead
Ads increase the chances of users clicking on your ad. For lead generation
in Facebook, it’s more important to secure the lead with a Call-To-Action
(CTA). Though with Facebook Lead Ads, the CTA links to a contact form which
they fill. Furthermore, the contact form is typically pre-populated with data
Facebook already on the user. Later you can set-up an integration with your CRM
or download these leads manually in a CSV file.
Why Lead Ads?
Lead Ads enables marketers quickly collect information from prospects thus
easily turning Facebook users into leads. Furthermore, Facebook lead ads allow
tracking of leads across multiple devices and improve the quality of your
leads. This is through Facebook’s Context Cards feature and people-based
targeting. Additionally, they improve conversions through retargeting, and
allow viewing all leads in real-time! In retrospect, instead of waiting for
lead access via an email, you can see them as soon as a Lead Ad form is
Facebook Live has grown in popularity for social media marketers for lead
generation in Facebook. With the live, uncut and unedited feed taking over
social media as viewers, the possibilities are growing. The desire of
authentic live video can create unseen opportunities for lead generation in
Facebook. Furthermore, marketers can create a better human perception. Hence,
enabling viewers see individuals and businesses in a raw format without
multiple takes and countless edits. Considering Facebook live video could be
one of the considerations for lead generation in Facebook.
Facebook News Feed
Facebook uses a unique algorithm for determining whether posts get displayed
on user’s News Feeds. If you’re considering using the Facebook news feed this
is critical for lead generation. The algorithm goes through numerous iterations
annually but will always responds to content engagement. Generally, the more
users and their networks interact with your content, the more it will show up
in the feed. How close is the relationship between users and your content? What
type of action was taken on your content? How current is my content? What types
of posts do users normally interact with?
Facebook Paid Ads
Facebook ads pricing works on an auction system similar to Google Adwords system. You simply bid
by telling Facebook how much you are willing to pay per click (CPC) or per
thousand people who will potentially see your ad. Furthermore, the actual cost
will depend on how many individuals are bidding for the same demographics or
keywords. Though you typically pay less than your bidding price, Facebook can
charge you any price till your bid to show your ad. Additionally, with Facebook
ads you more or less bid on “likes” and interests in people’s profiles.
Page Insights application provides fantastic analytics, tracking, and
results on engagement and ad performance metrics. This data internally helps
you begin the conversation about your program return on investment with lead
generation in Facebook. For instance, impressions tell you how many times your ad
has been shown to a Facebook user. Additionally, measurement of how many people
responded to your call-to-action is possible too. This is helpful when
dealing with Lead Ads because they are so flexible.
In conclusion, lead ads are a useful way to drive leads for a range of
advertiser objectives. Use targeted approaches which can include location,
gender, age, interests, and behaviors to narrow down a more on interested
consumers. Additionally, consider targeting Facebook users who follow your
competitors too if you can. For information on leveraging leads with Facebook,
feel free to contact us.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.