All smart businesses are constantly
thinking of making SEO a key part of their digital marketing strategy in 2019. This
shouldn’t come as a surprise since earning traffic through search engines has
been paramount for over 20 years. Furthermore, with over 2 million searches on
Google every minute, organic traffic is the lifeblood of the internet. Consequently,
despite the fact that SEO doesn’t bring instant results, it’s still important.
So how does one rank a website on Google since SEO is about guiding Google to
In retrospect, Google considers over 200+ ranking factors
for those intending to rank a website on Google. Specifically, we need to
mention that no single SEO factor will guarantee great search engine rankings. For
instance, a great HTML keyword title won’t help if a page has poor-quality
content. Likewise, numerous Backlinks won’t help if low in quality. To give context,
on-the-page search ranking factors are those that are almost entirely within
the website owner’s own control. While off-the-page ranking factors are those the
owner doesn’t directly control.
Crawling and Site Maps
Crawling is simply how Google bots
move around websites. Nowadays Google is pretty smart but still needs guidance. Generally,
most sites generally don’t have crawling issues, but some things still cause
words, making the pages with the links hidden. Bad site design can make it difficult for
Google to crawl content effectively showing errors.
Furthermore, XML sitemaps give Google a map of all the pages you want it to
notice. Of course, most CMSs create sitemaps automatically and let you choose
which pages to include.
Mobile Friendliness and Speed
User experience is taking center stage
nowadays. Thus since most users are using mobile devices it makes sense for
Google to prioritize this factor. Mobile unfriendly sites have a harder time
ranking. Google rewards sites that work
efficiently on mobile devices phone refer to Google
webmaster. To test your site, do try Google’s free Mobile-Friendly
Test .Additionally, site speed also a key factor
when deciding to rank a website on Google. Google
spiders estimate speed based on your page’s HTML code. Furthermore, since
its considering mobile firs indexing, you should consider getting a good
hosting provider for faster loading.
Content and Keywords
Relevant content depends on the
sector, target audience and website goals. To be fair, content with more words can cover a wide range and be more preferable in
the Google algorithm. Although, there is no one-size-fits-all content
solution, Google loves new and fresh content, ask Google Caffeine. Google favors relevant
content that matches the real-time pulse of an industry.
Additionally, on-page SEO works hand in hand with your content when good
keyword research is applied. Furthermore, do create more interesting
meta-descriptions and unique descriptive title tags for all your pages.
Indeed, nowadays Google doesn’t stop personalizing at the
country level. It tailors results to match a city area based on a user’s
location. Furthermore, Google favors websites with a strong social presence.
Additionally, Local SEO is typically about promoting
your site at the exact moment your targets are looking for your product.
Specifically, appearing in search results or map listings when your audience
uses a local search term. Google My Business has made it easy as you can now
set our category, numbers and add photos. Encourage customers to leave reviews there
and on Google Maps.
Websites and blogs that link to your
website called Backlinks. Arguably one of the most influential factors when
desiring to rank a website on Google. Think of
each link as a citation of sorts, as it can show authority and credibility. Many
individuals try to fool Google with lousy backlinks or bought Backlinks, but
can get penalized. This can be seen with
websites that receive a sudden influx of links who get put into the Google Sandbox. The sandbox temporarily limits their search
visibility. Additionally, too many broken links can indicate a neglected
or abandoned site.
Consequently, Google has downplayed the effect social media
has on organic. But wisdom dictates that social is an indirect factor when
desiring to rank a website on Google. Specifically, social media provides
influence and credibility which allows higher organic search ranking over time.
Above all, content that gets shared on social media can pick up links or gain
engagement. And those are off page factors which are important for SEO ranking
success. Furthermore, gaining references from reputable social accounts with a
social presence can prove beneficial and important.
Accordingly, HTTPs usage is treated as a positive ranking
signal on Google. Though there isn’t much evidence showing encrypted websites outrank
non-secure ones. But it’s worth a short to your website a small boost in terms
of ranking. Using HTTPS will give you three layers of protection on the
internet. That is protection from anyone trying to modify or corrupt your data
during transfers. Furthermore, HTTPs protects from any man-in-the-middle
attacks. I guess since security is becoming a bigger deal, it provides a case
for why Google would consider it.
Finally, other tips involve use of
more multimedia on
your website to allow for richer content.Secondly,
remember you can’t rank for everything on Google its why keyword choices are
relevant to content. Furthermore, having a
keyword in your domain still acts
as a relevancy signal when
desiring to rank a website on Google. Is your site an
authority or a widely recognized leader in its field, area? Lastly, a quality
site produces meaningful interactions with users and Google has a way of
measuring this interaction. Hope this helps you start your journey to rank a
website on Google in 2019, Cheers.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.