In the middle ages the use of the surname indicated a man’s
occupation. Furthermore, the Romans practiced advertising relying upon loud
voices thus attracting attention and informing consumers of the available services.
Similarly, personal magnetism and persuasion were used to attract attention to
merchandise, pinpointing the advantages of products. Of
course as markets grew larger and customers increased, the importance of advertising
also grew. Additionally, later the hand press increased the potential of
advertising. Advertising is commonly
seen as a subset or branch of marketing. So let’s some similarities and what
stands out in marketing vs advertising.
What is advertising?
In disseminating marketing vs advertising, we define
advertising as the process of buying space or time for the promotion of a
product or an idea. Furthermore, it involves the dissection of information
through paid media. It typically involves sponsorship and a non-personal
presentation or promotion of ideas, goods or services. Originating from a Latin
means to turn to which could explain the Roman business behavior. Likewise, merchant’s advertisements reminded
customers of the continual availability of services. This was simply because as
consumers buy only the goods and services they are aware of.
The intent behind advertising is to either to inform,
persuade or remind. Mass communication intended to persuade buyers to buy
products. Consequently, for profit maximization of an individual or company. Characteristics
of advertising are: mass communication and mass production. Similarly,
non-personal communication and commercial communication help assure the
advertiser of long profitable business life. Furthermore, it can be economical
since it reaches large groups of people. Additionally, it involves identified
and speedy communication, sending a message to millions of buyers in a matter
of a few hours. The advertiser normally signs his name or brand for public
The objectives of advertising are quite simple
Simulation of sales amongst present, former and
Communication with consumers and decision
customer loyalty of present and former consumers. Reassuring buyers that they
have made the best purchase, thus building brand loyalty
Bolstering the morale of the sales force and of
distributors, wholesalers, and retailers
To project and promote an overall image of
respect and trust for an organization.
Furthermore, activities excluded from
advertising are: offering of premiums to stimulate the sale of product.
Furthermore, use of exhibitions and demonstrations at fairs, show and
conventions. Similarly, use of samples and activities, involving news releases
and the activities of personal selling forces. Additionally, payment of advertising
allowances which aren’t used for advertising and entertainment of customers
aren’t advertising. These activities give context in marketing vs advertising.
Since markets and cultures are different, advertising can’t
be an exact science. Circumstances are never identical and one cannot predict
results with accuracy. In retrospect, advertising includes messages carried in
newspapers, magazine, radio and television. Similarly, circular of all kinds, whether
distributed by mail, by person or through traders. Furthermore, window displays
and counters, store signs, motion pictures, novelties bearing advertising
messages and signature of the business. Additionally, label stags and
literature accompanying the merchandise can be avenues. All this tools can be
applied in different ways and methods for achieving visibility.
What is Marketing?
It’s noteworthy to mention that marketing vs advertising
subsequently down to revenue. In retrospect, marketing is the set processes and activities for creating,
communicating, delivering, and exchanging product and service offerings. These
products and services should have value for customers, clients, partners, community
and society at large. Marketing is quite wide with so many channels and
avenues. For instance, direct marketing involves the provision of
physical marketing materials to communicate information about a product or
service. Likewise, marketing
involves techniques such as market segmentation, customer engagement, product
promotion target group identification and market analysis.
A phenomenon of every society, the objective of marketing is
making of products available to consumers as per current demand. Its goal is to
make information available for to the masses for the purpose of stimulating
consumer purchase decisions. Furthermore, with the tech age, consumers are
becoming smarter in terms of purchasing and buying experiences. Thus the main
focus of marketing is making the public aware that you have a product or
service for sale. Consequently, enhancing demand for current output and being a
critical part of strategic planning processes in businesses.
IF we are discussing marketing vs advertising, we might as
well discuss the 4Ps.
With these 4Ps being product, price, promotion and place. Firstly, the product
being the most significant component of marketing means everything else
revolves around it. Whenever consumer purchases a product it could affect
his/her repeat purchasing decision. Ironically, with buyers using the Internet for
purchasing decisions and purchasing, the evolution of marketing has become more
multi-channeled. The product controls market information, definition and
targeting of market segments. Basically everything about marketing vs
Price, Promotion and Place
Price is the cost the consumer incurs to purchase the
product. Generally, promotion deals with exposure and endorsement speed in
getting the message across as wide as possible. Furthermore, the message
of ‘advertisement’ needs move fast and effectively in a competitive world of
business. The ‘Place’, refers to a location, space and specific atmosphere that
can attract consumers.
While the difference between
marketing vs advertising may seem subtle, its best described as a father-son
relationship. In hindsight, to some people, marketing constantly and openly seeks
out customers constantly. While advertising just puts content to attract
customers and allowing them to choose to purchase. Advertising is a subset of
marketing and has components such
as public relations, sales and distribution strategies. Furthermore, advertising
typically accounts for the largest expense in marketing plans. Lastly,
advertising is the vital communication mix element which gets a product or
service sold or attracts a customers’ attention.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.