Commonly described as targeting potential customers and introducing oneself by telephone, cold calling can still be successful. Modern cold calling is channeled to prospective customers and more targeted. For so many prospects it can become a love-hate relationship. At the same time, many marketers have given up on mastering it despite flexible persistence? As we […]

 The cost-effectiveness of telemarketing and appointment setting is really dependent on your goals, industry, and intentions. While some get cautious or hesitant, those who close their minds to wider opportunities risk missing out. Done properly, telemarketing will give you better quality market information than any other source. This, in turn, will benefit your appointment setting […]