Understanding Marketing to Millennials

Understanding Marketing to Millennials

Millennials are majorly individuals born between 1980 and 2000 who are currently college students, single professionals, and young married professionals. Ideally, known as a diverse group of consumers, exhibiting unique media consumption behaviors and brand messaging...
How to rank a website on Google in 2019

How to rank a website on Google in 2019

All smart businesses are constantly thinking of making SEO a key part of their digital marketing strategy in 2019. This shouldn’t come as a surprise since earning traffic through search engines has been paramount for over 20 years. Furthermore, with over 2 million...
Differentiating Marketing vs advertising

Differentiating Marketing vs advertising

In the middle ages the use of the surname indicated a man’s occupation. Furthermore, the Romans practiced advertising relying upon loud voices thus attracting attention and informing consumers of the available services. Similarly, personal magnetism and persuasion...