by Jennifer Price | Apr 19, 2019 | Business advice, lead generation, sales
The ordinary B2B buyer isn’t excited by being bombarded by salespeople and their marketing messages. Ideally, their shields tend to be up most times and they seem to have heard it all before. Thus, how does one filter their marketing message in order to get a lead to...
by Jennifer Price | Apr 19, 2019 | Brand development, Business advice, SEO
In retrospect, SEO is simply making your website visible to users and understandable to search engine bots. Though search engines are continuously evolving in sophistication, there is a difference in how they see web pages from humans. Thus, SEO helps these engines...
by Jennifer Price | Apr 15, 2019 | 401k, Business advice
The United States government in the 1980s introduced several tax-deferred savings to increase individual saving for retirement. Ideally, the two options which generated the most attention were Individual Retirement Accounts (IRAs) and 401k plans. Though IRAs and 401k...
by Jennifer Price | Apr 12, 2019 | website design
Web Development is a process of creating website or implementing changes to one already existing one. Similarly, website design is the process of developing a plan for an aesthetic website, which usually requires considerable research, thought and modelling. With the...
by Jennifer Price | Apr 5, 2019 | Uncategorized
For the longest time, sales leads have typically doubled as ‘lead generation’. But over time, lead generation and lead nurturing became more differentiated as we shall discover. Firstly, it’s wise to remember that leads are not customers when...
by Jennifer Price | Mar 29, 2019 | Brand development, Business advice, Social Media
LinkedIn has accelerated professional relationship development enabling parties to maneuver into business conversations that could otherwise not be initiated. Furthermore, brand awareness on LinkedIn is directly proportional to the extent to you engage and...
by Jennifer Price | Mar 15, 2019 | Business advice, Cold Calling, Telemarketing
Commonly described as targeting potential customers and introducing oneself by telephone, cold calling can still be successful. Modern cold calling is channeled to prospective customers and more targeted. For so many prospects it can become a love-hate relationship....
by Jennifer Price | Mar 8, 2019 | Brand development, Business advice, Online marketing
Generally, today in the world every individual is involved in a form of B2B and B2C market directly or indirectly. That consequently causes room for debate on B2B Vs B2C Marketing. Initially, B2B and B2C were popularized by the web for commerce and e-Business sales....
by Jennifer Price | Mar 1, 2019 | Brand development, SEO
Search Engine Optimization has been the pinnacle of multi-channel digital marketing for over 25 years. Potential online customers need to find your business through all internet avenues like social, paid search, offline ads, etc. Nevertheless, organic search is an...
by Jennifer Price | Feb 22, 2019 | Brand development, local SEO services company, SEO
Truly local SEO is meant to increase rankings for a website in a limited geographic area. Does your restaurant show up on the first page of search results? Sadly, there 10 spots on the first page of Google, and there are hundreds of food franchises fighting for them....
