In retrospect, SEO is simply making your website visible to users and
understandable to search engine bots. Though search engines are continuously
evolving in sophistication, there is a difference in how they see web pages
from humans. Thus, SEO helps these engines figure out what your site is about
and its usefulness to users. Furthermore, most search engines use similar
algorithms and principles. These are not limited to automated search bots,
crawlers, Backlinks, and indexed content, all applying artificial intelligence.
So what are the SEO best practices applied for general success? Let’s dive
right in, shall we?
A Schema markups tag entities such as products and events in your web pages’
content. Specifically, it helps search engine interpret your content better.
Generally, the SEO best practices concerning schema markups involve reviewing
available Schemas and picking Schemas applying to your site content.
Additionally, consider using Google’s Structured Data Markup Helper and testing
your markup using Google’s Structured Data Testing Tool. Furthermore, apply
structured markups provided at Schema.org.
Logical Site Structure
Subsequently, it’s important to that all your important pages are reachable
from your homepage. Additionally, consider arranging your site in a logical
tree-like structure with internal links point directed to relevant pages.
Likewise, ensure you have a search box helping visitors discover useful content
and avoid any overly long with dynamic characters.
Consequently, Links give automated bots(“crawlers”) access to
interconnected documents on the web. Once found, the bots decipher the code and
data, providing information for a search query. Hence, imagine billions of
pages scanned with microseconds. Similarly, sites linking to yours can weigh in
when ranking results for a particular search query, “link popularity”. These
are also known as Backlinks. Consider going to Google and typing ‘link:www.your-url.com’.
This avails a list of all pages listed within google that link to your site.
XML sitemap & RSS feeds
Firstly, an XML sitemap
helps search engine bots discover and index content. While RSS feeds
notify search engines about any fresh content added to a site. Often used by
people interested in getting updates from particular sources. Specifically, SEO
best practices dictate that you use both XML sitemaps and RSS feeds. Particularly,
RSS feeds provide all website updates, helping engines keep your content
fresher in its index.
Information-rich snippets are really helpful since engines employ
mathematical algorithms to sort the relevance.) A featured snippet is a search
result containing a brief answer for the search query. Ironically, voice
assistants normally use featured snippets for responding to users queries.
Hence, why we consider it an SEO best practice. Additionally, when ranking for
featured snippets, identify simple questions you might answer on your website,
and provide clear direct answers. Furthermore, do provide additional supporting
resources and information like videos, images, charts.
Content is the currency when it comes to SEO best practices. Additionally,
having user-generated content is a huge plus but should be free from spam.
Furthermore, a smart practice is blocking non-unique/unimportant pages from
indexing. Though there is no recommended text content length, the longer it is,
the better, as long as it’s relevant. Good content fosters greater engagement
and higher click-through thus better rankings, attracted links, shares, and
Sadly, if you have a mobile-unfriendly design, Google will fall back on your
desktop version to rank your site. Secondly, do avoid non-mobile-friendly
technologies like Flash on your website. Flash animation
and video may be pretty, but search engines can’t index content embedded within
multimedia objects. Furthermore, search engines can’t view text that is
presented as images. All in all, ensure your site is mobile friendly and
responsive to all devices as part of your SEO best practices. It is SEO 101!
Google treats social posts which are open for indexing like any other
webpages, so the hint here is clear. Consider adopting Facebook
Open Graph tags for giving your brand control over messaging when
your content is shared on Facebook. These tags enable specification of the
title, description, thumbnail image, URL when your page is shared on Facebook.
Cards perform similar functions.
Initially, start by optimizing your Google My Business listing. Furthermore,
your NAP, correct category, photos, reviews are the priority. If you can
consider global SEO, then why not! Global SEO is essentially Local SEO on an
Keep up with Metrics
SEO best practices are meaningless without measuring metrics and
understanding patterns. Measure your pre-optimization and post-optimization
site statistics for improvements. Additionally, track metrics such as traffic
numbers, sales orders, newsletter subscriptions, membership applications for
I can’t fully exhaust all the tricks in a single post, but this should get
you started. I would recommend starting with the Google Webmaster tools
as a starting point when it comes to SEO best practices. Webmaster tools are
quite flexible and I love the fact that they improve your Google search results
for geographic queries. Additionally, they can help Google crawl your site more
efficiently. Furthermore, avoid Malware on your site as it creates a bad user
experience, and hurts rankings. Lastly do report 404s, which are crawl errors.
Otherwise, if you’re looking for help with SEO, we’d be willing to help you if
you dropped a message. Cheers.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.