There are many different companies that generate leads. With the right resources and skills, they need to create high-quality links for your small business, having a skilled company that can generate leads can be the right partner.  Regardless of the aspect of your marketing and sales journey, not getting sufficient qualified leads will result in decreased revenue. In case you are in this situation, it’s time to think about engaging a leading company that will help you combine lead generation and a marketing strategy to help you sell more, gain new customers and improve the sales force.

The market is flooded with numerous digital agencies and specific vertical providers offering sales opportunities, but to make the right decision, you need to ask yourself these important questions. When you are looking for the companies that generate leads, here are the eight key questions to ask to hire the right company from the list of companies that generate leads.

  • What kind of lead generation company are you?
  • What are your processes?
  • Do you offer any guarantees?
  • What types of lead generation services do they offer?
  • How do they interact with their clients?
  • What is the quality of the main source and how they deliver results?
  • What technology do they use to meet expectations?
  • What are their terms and conditions?

1. What kind of lead generation company are you?

There are different types of companies that generate leads. Lead generation type depends on the process of managing your sales opportunities. Preferably, the 2 main types of companies are small sales lead generation and major account lead generation companies. Small sale lead generation companies work in a short cycle of sale and focus on the small purchases while the other type focuses on giving a selling style that is solution-oriented to enhance ROI for a long business cycle.

2. What are your processes?

Even if the companies that generate leads adopt a mutual approach, you must understand that their strategies vary considerably. When searching for the right company, discover the range of methods and processes. For example, the services provided by lead generation service providers are Email marketing, Social media, Web page optimization, Pay per click, SEO and blogging. Some of the companies offer business-to-business meetings, event promotions, and content creation. If you want these additional services to generate leads, make sure you know about these services in advance.

3. Do you offer any guarantees?

Hiring a lead generation company requires you to analyze the expectations. It is always prudent to obtain certain guarantees from the company in advance. However, it is important to pay attention to vague or too good promises to be true. With this in mind, be sure to make appropriate contact with the persons responsible for the contract, as well as the coordination and frequency of services. In addition, do not be afraid to ask the public for ideas and suggestions to avoid unfulfilled expectations in the future.

4. What types of lead generation services do they offer?

Many of the companies that generate leads use different methods and approaches. Think about your methods and compare them with the strategies of a company you are considering. The important decision is the amount of effort that will be spent on generating leads compared to outbound customers.  Some companies will provide follow-up, reporting, and support services.  

5. How do they interact with their clients?

Communication is very important for a good relationship between the company and the clients. Once the contract is signed, it is important for the seller and the customer to stay in touch. In other words, the relationship does not end when the deal is closed. Make sure to consider, if something goes wrong or bad, how do the lead generation company will interact with you. Companies that generate leads may interact differently with their clients, therefore it is important to ask and investigate how the selected company will interact with their clients.

6. What is the quality of the main source and how they deliver results?

In the large lead generation market, vendors use several methods to generate lead sources. It is important to know if the main source is authentic and reliable. So, when you start looking for a leading agency, you need to know the technology used by the company to get results. How many intermediaries or links are there because each added beneficiary means an additional cost for each prospect? As a potential customer, you need to know each link and the value they bring to the entire lead generation process.

7. What technology do they use to meet expectations?

Different companies make use of different technologies to generate leads. Most companies use online Internet marketing as a tool to generate lead. It is best to ask the company what method it uses to meet expectations. If you know which method or marketing strategy generates more sales, you can spend your budget in the right direction. Makes sure to ask the technology they use to meet the expectations.

8. What are their terms and conditions?

You always want the best value for money. Therefore, you should ask if your products are worth the money you spend. Try to find out if the company is interested in a single contract or if it deserves a long-term partnership. You better understand the main elements. This will prevent you from falling into difficult situations.


When it comes to choosing the right lead generation company from the companies that generate leads, you must reduce the entire marketing cycle and make the right decision. The constant lead flow is significant for any sales company and will remain so in the future.

To get the most out of the companies that generate leads, take the time to ask your questions and make an informed decision. In the end, the basic motivation for asking questions is to find a company that is transparent about its operations. If you find that you are receiving vague answers to basic questions about the process, it is best to say goodbye.