All smart businesses are constantly thinking of making SEO a key part of their digital marketing strategy in 2019. This shouldn’t come as a surprise since earning traffic through search engines has been paramount for over 20 years. Furthermore, with over 2 million searches on Google every minute, organic traffic is the lifeblood of the internet. Consequently, despite the fact that SEO doesn’t bring instant results, it’s still important. So how does one rank a website on Google since SEO is about guiding Google to your site?
Generally, the internet is dynamic with no standards and gatekeepers policing content and structures. Furthermore, the internet’s self-organization means there is particularly no central collection and categorization organization. In retrospect, internet is so huge to the extent that getting an accurate count of its size is hard. In 2008, the internet reportedly had over 10 billion pages, with an average page size of 500KB. Therefore, the desire to rank a website on Google is all about increasing search engine presence using most relevant keywords, symbols, spider idiosyncrasies, numbers, alphabet without complicated navigational structures.
Search Engine Models
Firstly, when understanding factors when desiring to rank a website on Google, it’s only fair we talk about search engine models. Firstly, we have vector space models which transform textual data into numeric vectors and matrices. Secondly, the Boolean model of information retrieval which uses the notion of exact matching to match information to a user query, considering which keywords are present or absent in a page. Finally, we have probabilistic models which operate recursively and estimate the probability that the user will find a particular page relevant.
Generally, to decipher Google’s dynamic positioning, reverse engineering can be applied. Reverse engineering is a methodology of analysis for obtaining information about how a system or device is designed. Generally, reverse engineering enables SEO specialists navigate and rank a website on Google. Generally, Google does provide partial information about website rank factors which many have summarized into 200 factors. Furthermore, they are divided into two main types: on page (internal) and off page (external). Specifically, on-page factors are mainly related to the content and keywords. While off-page features are quality indicators related not to the content but to its context.
Note: Generally, the crawler, page repository, indexers, index modules and their corresponding data files exist and operate independent of search engine users and their queries.
Search Engine Optimization Features
Most importantly, when desiring to rank a website on Google, SEO is your bread and butter. A well-established profession, SEO highlights and strengthens the quality of websites thus increasing their visibility to Google algorithms. As a result, this is what affects ranking positions in search engines, especially Google without fraud and falsifying the characteristics of pages. Remember, Google Search results pages are ordered by a relevance criterion is calculated based on more than 200 factors. Incidentally, Google does not specify these features or their relevance except tips like quality of the content and backlinks as predominant factors. Generally, Google keeps these factors secret in order to fight against spam, since spammers could more easily place low-quality websites in favorable positions with such information.
On-Site and Off-Site Optimization
Since we have mentioned on page and off page features, we can talk of optimization. On-site optimization involves making changes to a website to improve its search engine rankings. For instance, such factors include: title tag, Meta description tag, H1 tag, bold text, and keyword density. In contrast, off-site optimization is applied off the pages of a website to maximize its performance in the search engines. For example, activities like link building.
In retrospect, Google considers over 200+ ranking factors for those intending to rank a website on Google. Specifically, we need to mention that no single SEO factor will guarantee great search engine rankings. For instance, a great HTML keyword title won’t help if a page has poor-quality content. Likewise, numerous Backlinks won’t help if low in quality. To give context, on-the-page search ranking factors are those that are almost entirely within the website owner’s own control. While off-the-page ranking factors are those the owner doesn’t directly control.
Crawling and Site Maps
In retrospect, while the ideal content length is debatable, long-form content creates the impression of in-depth analysis and trust. Furthermore, long content ranks higher for keywords with higher volume as websites ranking for popular keywords have on average 1.5 times longer content. Hence, well-written, accurate, actionable and optimized content should be extensively researched with keyword analysis. Additionally, use data-driven articles, write sharable headlines, statistics, story-telling styles, own experiences to improve content. Similarly, include a video in an article or post as it could help make the post rank higher.
Mobile Friendliness and Speed
Generally, user experience is taking center stage of digital marketing nowadays. Thus, since most users are using mobile devices it makes sense for Google to prioritize this factor. Comparatively, mobile-unfriendly sites have a harder time ranking. Google rewards sites that work efficiently on mobile devices phone refer to Google webmaster. Similarly, to test your site, do try Google’s free Mobile-Friendly Test . Additionally, site speed also a key factor when deciding to rank a website on Google. Google spiders estimate speed based on your page’s HTML code. Furthermore, since its considering mobile first indexing, you should consider getting a good hosting provider for faster loading.
Content and Keywords
Generally, relevant content depends on the sector, target audience and website goals. To be fair, content with more words can cover a wide range and be more preferable in the Google algorithm. Although, there is no one-size-fits-all content solution, Google loves new and fresh content, ask Google Caffeine. Specifically, Google favors relevant content that matches the real-time pulse of an industry. Additionally, on-page SEO works hand in hand with your content when good keyword research is applied. Furthermore, do create more interesting meta-descriptions and unique descriptive title tags for all your pages.
Indeed, nowadays Google doesn’t stop personalizing at the country level. It tailors results to match a city area based on a user’s location. Furthermore, Google favors websites with a strong social presence. Additionally, Local SEO is typically about promoting your site at the exact moment your targets are looking for your product. Specifically, appearing in search results or map listings when your audience uses a local search term. Google My Business has made it easy as you can now set our category, numbers and add photos. Encourage customers to leave reviews there and on Google Maps.
In retrospect, websites and blogs that link to your website called Backlinks. Arguably one of the most influential factors when desiring to rank a website on Google. Think of each link as a citation of sorts, as it can show authority and credibility. Many individuals try to fool Google with lousy backlinks or bought Backlinks, but can get penalized. This can be seen with websites that receive a sudden influx of links who get put into the Google Sandbox. The sandbox temporarily limits their search visibility. Additionally, too many broken links can indicate a neglected or abandoned site.
Consequently, Google has downplayed the effect social media has on organic. But wisdom dictates that social is an indirect factor when desiring to rank a website on Google. Specifically, social media provides influence and credibility which allows higher organic search ranking over time. Above all, content that gets shared on social media can pick up links or gain engagement. And those are off page factors which are important for SEO ranking success. Furthermore, gaining references from reputable social accounts with a social presence can prove beneficial and important.
Accordingly, HTTPs usage is treated as a positive ranking signal on Google. Though there isn’t much evidence showing encrypted websites outrank non-secure ones. But it’s worth a short to your website a small boost in terms of ranking. Using HTTPS will give you three layers of protection on the internet. That is protection from anyone trying to modify or corrupt your data during transfers. Furthermore, HTTPs protects from any man-in-the-middle attacks. I guess since security is becoming a bigger deal, it provides a case for why Google would consider it.
Generally, the more backlinks a website has, the higher its position is on the Google SERP (Search Engine Results Page). Similarly, the more popular the keyword for which the page ranks, the more the backlinks. Additionally, high-ranking pages have lower bounce rates. Specifically, high bounce rate indicates that your website content is irrelevant, which is bad for both users and search engine bots. To rank a website on Google, increase your ranking using a combination of correct keywords, inbound linkage, effective content and META tags. Subsequently, you’ll find that implementing SEO will reduce much of your advertising expenses.
Finally, other tips involve use of more multimedia on your website to allow for richer content.Secondly, remember you can’t rank for everything on Google its why keyword choices are relevant to content. Furthermore, having a keyword in your domain still acts as a relevancy signal when desiring to rank a website on Google. Is your site an authority or a widely recognized leader in its field, area? Lastly, a quality site produces meaningful interactions with users and Google has a way of measuring this interaction. Hope this helps you start your journey to rank a website on Google in 2019, Cheers.