Google analytics has maintained popularity amongst many marketers and businesses because of its simplicity and usable advanced features. Its robustness and extensiveness have allowed many website owners discovery of WHYs, WHENs, WHEREs, and HOWs of their users and visitors. Furthermore, analytics serves the purpose of enabling website owners understand and optimize their web pages for conversions. Additionally, Google Analytics collects, analyzes, and reports qualitative and quantitative data of visitors, page views, and more. Hence, understanding conversions in Google analytics are essential for every entrepreneur in the modern era.

What is Google Analytics?

Generally, Google Analytics is an advanced web analytics tool which provides a transparent view of website traffic. One can suggest that Google analytics is a proprietary subset of the famed Google search engine. Similarly, Google analytics has robust, powerful and advance features which give rich website insight thus improving website ROI. As the world’s most popular free analytics tool, it collects bounce rate and average time visitors spent on your page. Furthermore, how people found your website (traffic sources) and what keywords they used to find your webpage.

Why Analytics?

Why bother with desiring conversions in Google analytics? Keeping track of website statistics enables website owners learn what helped their website receive more traffic. Specifically, you can assess whether your website leading visitors to the right information and evaluate your most visited pages. Similarly, maybe your site needs more keywords or a new layout or a reduction in the number of pages. All this is facilitated by analytics. Furthermore, it allows you assess your target audience geographically and the effectiveness of your SEO.

Why conversions in Google Analytics?

Getting good conversions with Google analytics is the goal of any digital marketer. Conversions determine your effectiveness and paycheck. Conversions show the positive web effects and measure return on investment (RIO) which enables you convert leads into prospects and customers. Google Analytics reports enable you see decreases or increases in number of visitors on the time periods. Conversions in Google analytics help you define your digital marketing strategy. Additionally, analytics allow collection of big data from users such as browser type, connection speed, screen size, etc

Advertisement and Sponsorship

Conversions in Google analytics enable you attract sponsors for your webpage so that your website also generates income through advertisements. Furthermore, this allows you promote your business through affiliates or partner businesses with evidence. In retrospect, without some certified statistical data, you getting affiliates to promote your business is harder. Google analytics can show how many people go to your webpage. Hence, data collection and reporting has benefits if implemented effectively in advertisement terms.

Marketing Strategies

Conversions in Google analytics enable implementation of effective marketing strategies and thus create more opportunities for customer conversion. Furthermore, analytics help optimize SEO campaigns and eases efficient website design. Similarly, analytics enable businesses adopt and find the most appropriate marketing techniques for profitability. Additionally, Google analytics helps businesses identify their appropriate target market with data analysis. Hence, the right strategies leads to the right campaign or channel, resulting in higher ROI (return on investment) while improving user engagement. Web Analytics furthermore allows application of qualitative methods to decision making for the business.

Lead Generation Infographic-T3Direct

Geographical Location

Getting good conversions in Google analytics can’t be done without considering geographic location. Generally, clientele and market demand varies with geographical location as analytical services let you discover. Google analytics enables a marketer monitor visitor traffic and performance of business activities in relation with demographic data. Furthermore, audience demographics such as age and gender can be used when creating content. Additionally, allowing marketers create relevant website experiences, allowing repeat visits. Analytics on Geographic location allows web owners to focus their resources accordingly.

Data-driven decisions

Data-driven business trends are proving very effective in this modern era. For instance, Google Analytics allows the export of report data in Microsoft Excel format, which can be analyzed with time series statistical programs. This information can be used to influence company decisions. Furthermore, Google analytics is the analysis of both quantitative and quantitative statistics from a website. This data can then be used for promoting the continuous progress of the online customer experience. Additionally, this helps business owners develop effective plans and avoid spending money on ineffective strategies. Hence, providing a clear roadmap for achieving desired economic goals.


In conclusion, Google provides the option of integrating Webmaster Tools into Google Analytics to access search optimization data and site performance metrics. Additionally, multi-Channel funnels, visitor flows, and Social Plugins, enable website owners improve their sites and user engagement. Simply ask your web developer to sign you up and copy and paste the appropriate code into your web page. Lastly, what is the purpose of creating a webpage if you don’t know if anyone will view it? Consider conversions in Google analytics for a return on investment on your website. Your business website should not be a charity case!