A website broadcasts information about your organization to the general public. Furthermore, websites increase awareness of your business, passing information to clients, leads and prospects. Websites are generally created using a diverse range of tools, resources, activities, and disciplines. For instance, web design has a role in motivating readers, improve readability, and drawing attention to key content. Web design elements are more concerned with improving visibility, repeatability, clarity and intended function of a website. Let’s discuss some of the top web design elements needed for successful web development.
Generally, having a good idea of how you’d want your website visually can make web design easier. Requirements gathering and planning are one of the initial web design elements you can’t omit. Planning involves a series of steps which start with questions such as: What are the goals for the website? Why do I want a website? What is the main topic of the website? ·How do I want my audience to do in response to the website? What type of a domain name do I need? Should I use a secure a web server to host my site? Do I need to track my website use?
Usability is the consideration of who the users are and providing easier interaction with a website. Specifically, people determine whether a web site design is “good” or “bad” based on usability. Usability web design elements focus on functionality, the effective presentation of information, and efficiency. While its easy to get caught up in aesthetics and graphics, one shouldn’t forget about the user. It’s important to retain user’s interest in both the visual appeal and usability of a website. Usability web design elements and functionality of web site design should work as a single cohesive unit.
Content & SEO
Content is king, Long Live the KING! Similarly, a normal user will enter and leave a web site in a matter of seconds if your content isn’t deemed worthy. If a visitor can’t find what they’re looking for, they will leave or won’t make a repeat visit. Specifically, you should keep the content block as the focal point of a design. For effective content, it should be combined with SEO (Search Engine Optimization) to allow search engine visibility. Whether it’s keyword distribution or backlinks, be sure to ensure your content is synced with SEO web design elements.
Graphic design is the more interesting aspect of web design. For instance, excessive or inappropriate use of colors can turn the viewer away. Furthermore, too much color on a web page can be counter-productive and distracting. Specifically, graphic design is more about manipulation of white spaces and using them deliberately in design, than an afterthought. Combining these white spaces with color can be an integral part of a design that structures and separates content. Hence, why graphic design plays a major role in efficient and beautiful web design.
Another important aspect of the web design elements is ensuring good navigation. A website’s navigation system should be easy to find and use. In retrospect, most users expect to typically see navigation right at the top of the page. Whether you’re using vertical menus down the side of the page, or a horizontal menu along the page’s top. Primarily, the navigation should be as close to the top of the layout as possible and all main navigation items should appear “above the fold.”
Layout is another of the web design elements for quality website development which depends on. Simply put, screens don’t have to be complicated for effective useful. Additionally, simple layout requirements such as white space and composition base on the way people react to visual stimulus. Good layouts can motivate or discourage interest in users hence a need for visual balance for successful design.
UI/UX refers to User Interface and User Experience. The user interface is more focused on the visual appeal of a website while user experience is focused on the experience a user has with the website. User interface design elements focus on borders, headings, colors, and pictures to make your website’s purpose clear. User experience ensures that the users have a great interactive visual experience with the website. UI/UX is all about simplicity with beauty, whether using large pictures, unique graphics or beautiful text fonts. The motive is always a great experience with a website.
Transitions are all about a unified look among the sections and pages of a site. Good transitions create page flow from one page to another by repeating colors and fonts. Additionally, by using a page layout that allows different hierarchical levels and avoiding random changes in format. Finally, smooth transitions create consistency from one page to the next. This reassures viewers that they are traveling within the boundaries of your site and helps them find information.
Lastly, anyone nowadays can build a decent website with a little experience and minimal knowledge of basic web design elements. But the ability to build a great functional site requires a level of practice, learning and expertise in good web design principles. To get the best out of your website design, the above web design elements can get you started. Of course, you’ll need to delve in deeper with more knowledge, but this should help you kickoff.