In the middle ages the use of the surname indicated a man’s occupation. Furthermore, the Romans practiced advertising relying upon loud voices thus attracting attention and informing consumers of the available services. Similarly, personal magnetism and persuasion were used to attract attention to merchandise, pinpointing the advantages of products.   Of course as markets grew larger and customers increased, the importance of advertising also grew. Additionally, later the hand press increased the potential of advertising.  Advertising is commonly seen as a subset or branch of marketing. So let’s some similarities and what stands out in marketing vs advertising.

What is advertising?

In disseminating marketing vs advertising, we define advertising as the process of buying space or time for the promotion of a product or an idea. Furthermore, it involves the dissection of information through paid media. It typically involves sponsorship and a non-personal presentation or promotion of ideas, goods or services. Originating from a Latin word, advertise means to turn to which could explain the Roman business behavior.  Likewise, merchant’s advertisements reminded customers of the continual availability of services. This was simply because as consumers buy only the goods and services they are aware of.

Advertising Intent

The intent behind advertising is to either to inform, persuade or remind. Mass communication intended to persuade buyers to buy products. Consequently, for profit maximization of an individual or company. Characteristics of advertising are: mass communication and mass production. Similarly, non-personal communication and commercial communication help assure the advertiser of long profitable business life. Furthermore, it can be economical since it reaches large groups of people. Additionally, it involves identified and speedy communication, sending a message to millions of buyers in a matter of a few hours. The advertiser normally signs his name or brand for public identification.

Advertising Objectives

The objectives of advertising are quite simple

  • Simulation of sales amongst present, former and future consumers.
  • Communication with consumers and decision support
  •  To retain customer loyalty of present and former consumers. Reassuring buyers that they have made the best purchase, thus building brand loyalty
  • Bolstering the morale of the sales force and of distributors, wholesalers, and retailers
  • To project and promote an overall image of respect and trust for an organization.

Furthermore, activities excluded from advertising are: offering of premiums to stimulate the sale of product. Furthermore, use of exhibitions and demonstrations at fairs, show and conventions. Similarly, use of samples and activities, involving news releases and the activities of personal selling forces. Additionally, payment of advertising allowances which aren’t used for advertising and entertainment of customers aren’t advertising. These activities give context in marketing vs advertising.

Unique circumstances

Since markets and cultures are different, advertising can’t be an exact science. Circumstances are never identical and one cannot predict results with accuracy. In retrospect, advertising includes messages carried in newspapers, magazine, radio and television. Similarly, circular of all kinds, whether distributed by mail, by person or through traders. Furthermore, window displays and counters, store signs, motion pictures, novelties bearing advertising messages and signature of the business. Additionally, label stags and literature accompanying the merchandise can be avenues. All this tools can be applied in different ways and methods for achieving visibility.

What is Marketing?

It’s noteworthy to mention that marketing vs advertising subsequently down to revenue. In retrospect, marketing is the set processes and activities for creating, communicating, delivering, and exchanging product and service offerings. These products and services should have value for customers, clients, partners, community and society at large. Marketing is quite wide with so many channels and avenues. For instance, direct marketing involves the provision of physical marketing materials to communicate information about a product or service. Likewise, marketing involves techniques such as market segmentation, customer engagement, product promotion target group identification and market analysis.

Marketing Objectives

A phenomenon of every society, the objective of marketing is making of products available to consumers as per current demand. Its goal is to make information available for to the masses for the purpose of stimulating consumer purchase decisions. Furthermore, with the tech age, consumers are becoming smarter in terms of purchasing and buying experiences. Thus the main focus of marketing is making the public aware that you have a product or service for sale. Consequently, enhancing demand for current output and being a critical part of strategic planning processes in businesses.

The 4PS

IF we are discussing marketing vs advertising, we might as well discuss the 4Ps. With these 4Ps being product, price, promotion and place. Firstly, the product being the most significant component of marketing means everything else revolves around it. Whenever consumer purchases a product it could affect his/her repeat purchasing decision. Ironically, with buyers using the Internet for purchasing decisions and purchasing, the evolution of marketing has become more multi-channeled. The product controls market information, definition and targeting of market segments. Basically everything about marketing vs advertising.

Price, Promotion and Place

Price is the cost the consumer incurs to purchase the product. Generally, promotion deals with exposure and endorsement speed in getting the message across as wide as possible. Furthermore, the message of ‘advertisement’ needs move fast and effectively in a competitive world of business. The ‘Place’, refers to a location, space and specific atmosphere that can attract consumers.


While the difference between marketing vs advertising may seem subtle, its best described as a father-son relationship. In hindsight, to some people, marketing constantly and openly seeks out customers constantly. While advertising just puts content to attract customers and allowing them to choose to purchase. Advertising is a subset of marketing and has components such as public relations, sales and distribution strategies. Furthermore, advertising typically accounts for the largest expense in marketing plans. Lastly, advertising is the vital communication mix element which gets a product or service sold or attracts a customers’ attention.