Creating lead generation opportunities with the right
tactics involves a lot of initiative flexibility. It’s far more than a single
follow-up and experience tells us it takes multiple contacts for lead
conversion. Furthermore, not all leads are equal, especially in the B2B market,
some companies are more interested than others. Similarly, leads from specific
channels, media or approaches are more valuable than others. For instance, your
blog could bring better quality leads than social media. This discovery all
starts with applying all the right lead generation strategies, channels,
tracking and then scoring your leads.
Google lead generation strategies are probably the easiest
to start with. Firstly, Google My
Business allows you to maximize local SEO ranking capabilities. Additionally, claim a company profile on
Google+ and complete your profile with videos, photos, logos, key customer
information. Furthermore, add customer
reviews and this could trigger are a surge in visibility in local search
results. Same techniques work for Yahoo and Bing. Similarly, all information
listed is clickable and leads can click your site or phone number then call on
As far as lead generation strategies are concerned, it would
be unwise forgetting Google
Adwords. It could advertisement precisely at a time leads are searching
online for products and services on Google. Additionally, it allows you control
the geo-targeting, budget and keywords, allowing payment for highly targeted clicks.
Furthermore, create targeted ad groups and drive that traffic. Utilize the
planner and retargeting/remarketing tools for supplementing your campaigns.
Social Media Marketing
Social media is quite
one of the more complicated lead generation strategies. Simply, because it is
rarely used the right way. It’s important to determine which networks make the
most sense for your company. In retrospect, B2B businesses benefit from
LinkedIn for prospecting most while photography businesses benefit most from
Instagram. Generally, each platform has its own creative ways of targeting
prospective clients. So, consider this
before you splash dollars on a Facebook campaign when your leads are most
probably on Twitter.
Strategic Partner Referrals
Referral networks enable
the best lead generation taking advantage of friendships with business owners
who are in related fields. It actually doesn’t mean partnering with the
competition, rather a “you scratch my back and I’ll scratch yours”
relationship. it seems old school, but is one of the strongest lead generation
strategies out there. Subsequently, it starts with positioning yourself for
long term strategic partnership referrals based on good relationship with
capture could practically be the foundation of modern-day lead gathering.
As one of the more commendable digital lead generation strategies, building up an
email subscription list should be paramount for all businesses. Whether a popup
plugin, special offers, newsletter subscription or free content download bait,
do whatever it takes. Furthermore, high quality, relevant content inspires user
engagement which could help with email capture. It’s why most businesses should
blog weekly or at least twice per month minimum.
SEO is currency when it comes to SEO lead generation
strategies. The right content and site structure can take you a long way. Additionally,
all references and backlinks towards your website have either positive or
negative search engine value. Furthermore,
citations from relevant and high-authority websites, blogs and social media
signals help boost your SEO. But proceed with caution as natural and organic
SEO can help your site gain rankings, but unnatural SEO sucks. It can get your
site penalized or de-indexed from the search engines.
Webinars & PPT Presentations
Believe it or not, using slide sharing sites as an online
content distribution channel is feasible. Sometimes a ppt presentation can
achieve its own organic rank, becoming a lead generator. Some sites allow sharing
this content on social media networks as well. Consequently, this goes hand in
hand with webinars in establishing authority and educating prospective leads.
This value addition helps put them on the conversion path. Webinars are a cost-effective
way of connecting with a targeted audience, building personal trust and
connection. Additionally, ensure you mention and share links to other relevant
content you own or created.
One of my favorite lead generation strategies, since it
takes advantage of the human desire for free items. Whether it’s educational
materials on relevant topics or baiting them with their interests. It always does
the trick whether you’re offering eBooks, white papers, research papers and
premium content. In retrospect, this content should help solve their ongoing
problems. Furthermore, it should also be targeted to the demographic you wish
to convert to leads. Older folk may appreciate eBooks better than younger folk.
Additionally, get feedback from existing customer so as to understand the type
of content that will help educate them.
Use analytic tools
Analytics are usually forgotten but knowledge comes from
numbers. Specifically, proper interpretation of analytics enables one make
smarter marketing decisions. This means leveraging data as one of your lead
generation strategies. Whether tracking traffic from referrals or monitoring
inquiring prospects and their sources. Furthermore, knowing the leading search
terms driving people to your site or monitoring comments on blog posts. or because someone watched a video? Did you
generate a lead through a LinkedIn connection? Ensure you measure what works
and continuously optimize based on insights from the data.
Lastly, a lead is a potential buyer who expresses interest
in your service and voluntarily provides their contact information. Despite the
brief lead generation strategies mentioned above, continually plan activities
to draw prospects looking for what you’re offering. Additionally, bait leads to
share their emails with incentives like eBook and freebies. Furthermore, use
your eBooks and white papers to fuel the word of mouth and recommend other
pieces of content from your business. Lastly, treat all lead sources separately
and measure them using individual KPIs. This could be the difference in
ensuring you’re progressing with your lead generation strategies.
Executive Assistant and Content designer at T3 Direct LLC
I have tailored my skills in all verticals of marketing & business development. I have mastered a niche in Lead Generation, Digital Marketing, organize/develop projects, team development, data analysis, & excellent customer service.
About us and this blog
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
T3 Direct is a company that produces corporate sales meetings, with a select specialty in some business to consumer aspects. Our mission is to connect people, places and ideas through sales meetings, events and interactive media. We help our clients reach their most important customers and prospects in the U.S. and Canada. We do this through face to face sales meetings as well as virtual options such as web conferences, SEO and SEM.